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PHILOSOPHY

We believe in standing on the shoulders of those who came before us; learning from what they teach; making better mistakes tomorrow.

Edition Studios, is the newest iteration of Nerland Co, a twelve-year-old agency based in Minneapolis. With each new edition comes refinement, focus, and direction.

Our philosophy is simple: we believe in doing work we can be proud of. We are small in size, but big in ideas. We believe in honest, powerful, and creative thinking. We believe clients should be friends. 

 
 

APPROACH

We're a nimble studio who specialize in bringing brands to life — agile enough to execute projects on any scale, yet small enough to take pride in every job, no matter how modest. Regardless of the size, our three-step process is the springboard we use to approach every project.

/ DISCOVER
No project exists in a vacuum and the rest of our phases are informed by what we learn during Discovery. This first step helps uncover the unknown and challenge our preconceived notions. Here, we define how we can go beyond what we originally imagined, and do the research required to learn what may have not been immediately apparent. Discovery informs our strategy and answers “why?".

/ DESIGN
For us, this is the fun part. Whether we're designing a digital campaign, curating content for a photoshoot, or laying out a web framework, this is where the creative juices flow, the shutter snaps, and the pixels move. We believe design can be both innovative and practical; unique and universal.

/ DELIVER
This is when the Old Fashioned hits the bar top. Everything comes to life. The idea becomes a reality. We exceed expectations and deliver the final product.

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SERVICES

 
 

Brand

/Strategy
/Branding & Design
/Messaging & Positioning
/Brand Differentiation
/Marketing & Advertising

 

 

Digital

/Marketing & Advertising
/Social Media
/User Experience
/Web & Interactive Design
/Adwords & SEO

 

 

 
 
 
 

Content Curation

/Strategy
/Creative Direction
/Editorial & Content /Planning
/Photography & Styling
/Content Curation
/Planing & Execution

 

 

 

 

 
 
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TEAM

jordan-obinger-edition-studios-account-director

OWNER x account director

Jordan is inspired when he can partner with people to enhance their brand to visually captivate and engage consumers. By listening and identifying a company’s goals, objectives, and vision, Jordan challenges brands to grow and succeed through new adaptations of their brand story and creative content. From a young age, his visual eye always led him towards photography and experiential design—which are at the forefront of his creative and multichannel marketing.

Jordan often runs with a rebellious spirit but delivers on the lofty objective to inspire creativity and push past the norm. You’ll likely bump into him at a coffee shop, brewery, or a men’s clothing store—somewhere between the North Loop and Paris.

 
drew-mintz-edition-studios-creative-director

OwneR x creative director

Split between his two loves of brand strategy and purpose-driven design, Drew lives with one foot in client meetings and the other permanently in Photoshop. Driven by the belief that good design matters, he is happiest when creating visual content that works in tandem to augment and highlight the other elements of a project.

 

If he’s not at the office, Drew’s either in the woods, the kitchen, or trying to make eye contact with your dog.

 
michael-caswell-edition-studios-digital-strategist

ACCOUNT EXECUTIVE x digital strategist

Michael has the fastest and most efficient research skills of anyone we know, but he’s also our all-around web guru. As the team’s go-to digital strategist, Michael is constantly planning and implementing new optimizations in web experience and pay per click marketing. His number one goal is increasing traffic to client websites.


Work, travel, and pop music are Michael’s top commitments, so when he’s not at Edition you might find him in Paris or at a Britney Spears concert.

 
grace-beck-edition-studios-producer-manager

producer x STUDIO MANAGER

Though she started off her career as a solo photographer, Grace quickly realized she would rather be part of a team.  Grace loves pulling creative inspiration, finding photo props, and styling client shoots. She brings her photographer’s eye as well as her impressive administrative abilities to every project.

 

When Grace isn’t making the rest of the team look bad with her stylish outfits, she can usually be found outdoors in the sunshine.

 
 

CONTACT

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